Amazing Eyewear – The Holy Grail on Eyewear design, created by ex eyewear designer Maarten Weidema, is a oversized coffee table book on independent eyewear. It contains stories by various eyewear designers on their design philosophy, insights by optical retailers on how true "independent" eyewear can make a difference in the store, a wide knowledge base of technical eyewear specifications and gives an overview on some independent eyewear brands.
Showcased in any optical store, this book helps to inform consumers on what frame shape would fit their face, shows the latest trends and highlights almost 60 brands and helps to educate opticians on the brands they are selling.
The technical pages of the book, help to inform opticians, optometrists and lab staff on topics such as frame and lens materials, famous frame shapes and commercial styling tips, backed up by stories of other optical retailers on what independent eyewear did for their store.
The book made in Holland will be shipped in a pizza box to ensure it arrives safely.