WMIDO

The Alessia Alizé brand will debut at DaTE

Written by MIDO | 08/28/2023

Alessia Alizé, the new brand from Key Optical Europe, has chosen to debut on the Italian market at DaTE 2023. Born from the creativity of Alessia Alizé Pappé, a young designer with a 100-year-long family tradition of eyewear craftsmen. It is an innovative project that moves away from the stereotypes of society to embrace a new philosophy of life, one that is more inclusive and free to express itself; the glasses come in trendy shapes, materials and colours and are strictly non-gender.

A big fan of techno music and the fashion that comes from it, Alessia Alizé prefers a bold style inspired by techno environments around the world and dedicated to those looking for an alternative way to express their being.

Cutting-edge design, voluminous textures on eco-sustainable acetate frames and industrial-style processes on metal glasses are available as both sunglasses and eyewear.