Stella McCartney and Thélios announced their exclusive long-term partnership for Stella McCartney's eyewear category.
The agreement will see Stella McCartney collaborate with Thélios on sustainable innovation in the category, while the latter also develops, manufactures and distributes Stella McCartney eyewear beginning with the Spring/Summer 2021 collection, available as of November 2020.
A sustainable project
The partnership of Stella McCartney and Thélios will mark a new chapter in its ambition to provide products made of alternative raw materials.
The first collection will incorporate a row of sustainable features like bio-lenses, composed of 39% castor oil with a carbon reduction emissions of 40% on the raw material.
In addition, the frames will feature an ecological version of bio-acetate, composed of fibres derived from wood and cotton seeds, plant-based plasticisers and 68% organic carbon content. For the first time, Stella McCartney Kids collection will also feature bio-acetate.
The distribution
The Stella McCartney eyewear collection will be available in Stella McCartney stores and online on www.stellamccartney.com as well as within Thélios’s selective distribution network.