The study of a new communications approach to increase brand awareness: this is the theme of the project conducted by Fashion Marketing students of the Istituto Europeo di Design of Milan in association with Snob Milano, a brand produced and distributed by Franco Sordelli.
52 students of the three-year Fashion Marketing course will be put to the test in developing new guidelines to suggest for communications in online and offline channels and on social media. The brief, launched in early March, was followed by a phase focused on analysing and researching the competition and the communications methods of Snob Milano to understand how, where and with what importance the brand poses itself inside the buyer’s mind. The third phase of the project is due to begin shortly and includes the development of new strategies to propose to the company to improve communications performance. They will all be examined and assessed and the best will be presented to the company by next autumn.