Safilo Group announces the introduction of Eastman Tenite Renew in its sunglass and prescription collections. Through
this commitment, Safilo becomes the first player in the market to use all Eastman Renew materials for Eyewear in its portfolio, across all types of applications and production processes.
Eastman Tenite Renew, to be introduced in January 2023 in Safilo’s licensed brand Levi’s collections, will be progressively rolled out across the Group’s broad brand portfolio, both for sun and prescription frames, further asserting the Company’s business commitment to sustainability and its efforts to bring more recycled materials to the eyewear industry.
The features of Tenite Renew.
Tenite Renew is part of a broad range of sustainable materials now offered at scale by Eastman, a global specialty materials provider and pioneer in molecular recycling technologies. Produced via Eastman’s innovative carbon renewal technology, using hard to recycle plastic waste in the place of fossil fuel, Tenite Renew is composed of minimum 42% bio-based content and minimum 20% recycled content *. The resulting material offers the same premium feel and outstanding comfort of acetate with the additional unmatched fit adjustability that opticians need to create personalized eyewear fit.
Three sustainability pillars.
This collaboration is part of Safilo’s purpose-led strategy based on three sustainability pillars: planet, product, and people. Sustainability is at the core of our business strategies and is based on developing projects and initiatives that can contribute to addressing the global challenges of tomorrow.
Safilo and Eastman started their profitable collaboration in March 2021 with the introductionof the Eastman Tritan Renew and Eastman Acetate Renew in Safilo’s proprietary brand Polaroid Spring Summer Collection 2022 launched in the market in January.
*The recycled content is achieved by allocating the recycled waste plastic to Eastman Renew materials using a mass balance process certified by ISCC