Safilo Group announces the closing of the acquisition of the 70% stake in the equity of the California company Blenders Eyewear LLC. Founded in San Diego in 2012 by Chase Fisher, Blenders Eyewear has built an advanced e-commerce platform, with unique digital and social media skills, achieving fast and profitable growth.
The company generates approximately 95% of its current business through its proprietary direct-to-consumer e-commerce platform.
Blenders Eyewear’s value for money products are inspired by the California active and progressive lifestyle, particularly appealing to a broad range of consumers with a focus on Millennials and Generation Z, both female and male.
The brand, profitable since its inception, has fuelled its rapid growth through highly effective social marketing strategies, partnering with influencers, athletes, lifestyle enthusiasts, and product collaborations which have driven sales and brand awareness. Blenders Eyewear closed 2019 with net sales of USD 40.7 million, up 38% compared tothe previous year and with a 3-year CAGR of 174%.