Safilo and Dsquared2 Announce the Early Renewal of Their Multi-Year Global Eyewear Licensing Agreement
A strategic partnership that combines design, innovation, and craftsmanship to strengthen the brand's international presence.
The Safilo Group – a key player in the eyewear market known for its design, production, and distribution of sunglasses, optical frames, helmets, goggles, and outdoor eyewear – and Dsquared2, the international fashion brand founded in 1995 by Dean and Dan Caten, announce the early renewal of their global licensing agreement for the design, production, and distribution of Dsquared2 eyewear collections until December 2031.
"We are thrilled to renew our partnership with Dsquared2, a brand that stands out for its unique positioning and its ability to anticipate and interpret fashion trends. Since the beginning of our collaboration in 2021, Dsquared2 has quickly established itself as one of the most dynamic brands in our portfolio, seamlessly blending style and innovation. Together, we will continue working in synergy to strengthen the brand’s presence in Europe and worldwide, bringing its distinctive vision to a growing audience and consolidating its global success," stated Angelo Trocchia, CEO of Safilo Group.
"Renewing the partnership with Safilo for Dsquared2 eyewear is a commitment to continuing a shared vision," said Dean and Dan Caten, founders and creative directors of the brand. "Eyewear has always reflected a balance between creativity and craftsmanship, ensuring it remains consistently in tune with the brand’s identity. Aligning on design has been crucial—not only for aesthetic coherence but to create products that truly represent the essence of Dsquared2. Each frame is a testament to the synergy between the brand and Safilo."