A strategic branch to enhance services and support business growth
In November, Rodenstock Italia inaugurated its new headquarters in Rome, marking a significant step in the company’s journey of growth and innovation. This opening underscores the importance of strengthening its presence across the Italian territory.
“This new facility is not just about territorial expansion but represents a strategic choice to enhance service quality and respond more efficiently to the needs of our partners,” stated an official press release. The Rome headquarters, located on Via Gasperina in the southeastern part of the city, will enable prompt support for opticians in central and southern Italy. This will be achieved through faster delivery times and specialized lens assembly, all while maintaining the hallmark excellence of the brand.
Massimo Barberis, CEO of Rodenstock Italia, commented: “This opening strengthens our ability to meet market demands quickly and with a tailored approach, offering stock lenses in under 12 hours and featuring a laboratory equipped with advanced technologies for lens shaping and assembly.”
The parent company also welcomed the initiative, highlighting the strategic value of the new laboratory, designed to ensure precision and efficiency in key operational stages. Dirceu Martins, Director of Operations for Edging & Glazing at Rodenstock, added: “The state-of-the-art equipment at the Rome branch is a critical competitive advantage, boosting the efficiency of our services.”
The new headquarters is not just an operational hub but a true engine of growth, designed to better support clients and their businesses in a pivotal area of the country.