Since 1954, the iF Design Award has been recognized as an arbiter of quality for exceptional design. The iF label is renowned worldwide for outstanding design services, and the iF Design Award is one of the most important design prizes in the world.
Submissions are awarded in the following disciplines: Product, Packaging, Communication and Service Design, Architecture and Interior Architecture, Professional Concepts, User Experience (UX) as well as User Interface (UI).
Ray-Ban Stories won two different prizes: the Design Award in the User Experience discipline, and The Gold Award in the Product discipline, which is the highest recognition in the competition. This year a record number of 10,776 projects were registered for the iF Design Award. Less than 1% of all submissions received the Gold Award.