Petit Bateau debuts in Kids Eyewear with Seaport Odlm

Petit Bateau, the historic French brand known for its kidswear and womenswear, is preparing to enter the eyewear sector. Following its debut in cosmetics, the brand has signed a licensing agreement with Seaport Odlm for the design, production, and global distribution of prescription glasses and sunglasses for children.

The first collections, set to launch in spring 2025, will strengthen Seaport Odlm’s portfolio, which already includes eyewear lines for kids such as Little Paul & Joe and Façonnable.

Founded in 1893 in Troyes, Petit Bateau boasts a presence in 55 countries, with 370 retail stores and an e-commerce platform. For its part, Seaport Odlm continues its expansion: after announcing a partnership with cosmetics brand Nuxe in June, it recently confirmed a collaboration with Mauboussin in October for eyewear distribution.