For over 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.
To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. So, the Pantone Color Institute announced the color Pantone of the year 2020: Pantone 19-4052 Classic Blue.
A timeless and enduring blue hue, Pantone 19-4052 Classic Blue is elegant in its simplicity. Instilling calm, confidence, and connection, this blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.
As technology continues to race ahead of the human ability to process it all, it is easy to understand why we gravitate to colors that are honest and offer the promise of protection. Non-aggressive and easily relatable, the trusted Pantone 19-4052 Classic Blue lends itself to relaxed interaction.