WMIDO

Pacha and Italia Independent unveil the first co-branding collection.

Written by MIDO | 08/16/2021

After signing a three year agreement for the creation of eyewear collections under license. Pacha and Italia Independent are proud to launch their first collection.

A joyful, free and daring collection capable of unleashing the disruptive energy and lifestyle soul that characterizes both brands; frames with a contemporary design, are embellished with eclectic details that give the eyewear style, character and independence.

The release consists of three iconic Italia Independent products that wear the unmistakable Pacha signature for this collection. The bold mask –in its coolest version – made of injected crystal glossy plastic with green mirrored lenses for a style that does not go unnoticed and the 090 – best seller of the I-I house in black with a matt finish and red mirrored lenses or in the younger version – crystal glossy with red mirrored lenses.

The personalization of all products is completed by the Italia Independent logo and the unmistakable Pacha cherries, externally on both temples.

The first co-branded collection is available at Pacha and Italia Independent stores and on the e-commerce platforms of both brands.