Orlando Bloom is the New Face of Porsche Design Eyewear
The British actor will lead the 2025 campaign, strengthening the brand’s identity through luxury, technology, and sporty elegance.
A new collaboration in the world of design and style: Porsche Design has named Orlando Bloom as the new brand ambassador for its eyewear line. The internationally acclaimed actor, known for his charisma and refined style, follows in the footsteps of Patrick Dempsey, bringing fresh energy to the brand’s image.
This partnership is part of a broader strategy aimed at enhancing the elegance, technological innovation, and performance that define Porsche Design.
Bloom stars in the upcoming global campaign, wearing seven selected eyewear models, including the iconic P’8478—famous for its interchangeable lens system—as well as the new Streamline and Carbon Fiber series, inspired by the Porsche 911 GT3 RS and high-performance automotive materials.
“It’s an honor to represent a brand that blends sophisticated design with a sporty spirit,” said Bloom. “We share a passion for innovation and timeless aesthetics.”
The project aims to strengthen the brand’s global presence and reach an audience increasingly attentive to contemporary design. As Stefan Buescher, CEO of Porsche Lifestyle Group, pointed out, the collaboration with Bloom is intended to convey authenticity, elegance, and a passion for excellence.
Barbara De Rigo, CMO of De Rigo Vision, also highlighted the campaign’s potential to appeal to a sophisticated and aspirational audience.
