Two exceptional testimonials for Oliver Peoples “The Eyes of Oliver” campaign

Starring Brandon Sklenar and Camille Rowe under the creative direction of Guy Aroch

Oliver Peoples unveils its Spring 2025 campaign, The Eyes of Oliver, directed and photographed by Guy Aroch. The campaign features two prominent figures from the international fashion and film scenes: actor Brandon Sklenar, recently seen in the Yellowstone prequel 1923, and model Camille Rowe.

Set against the backdrop of the iconic Beverly Estate in Los Angeles—once home to film star Marion Davies and media magnate William Randolph Hearst—the campaign unfolds like a short film with a suspended, cinematic tone. The protagonist, Oliver (played by Sklenar), wanders through the estate in a contemplative manner, in a narrative that explores questions around perception and reality: what do we truly see, and how much is our view shaped by what we wear?

A pivotal moment in the film shows the character vanishing the moment he lowers his sunglasses, blurring the line between vision and illusion. This visual play echoes the brand’s enduring aesthetic.

The Spring 2025 collection mirrors this approach with contemporary acetate designs and heritage-inspired titanium frames, celebrating some of the brand’s most iconic styles. Notable models include the Cary Grant Sun, now offered in new colorways such as DTB + True Brown; the Eyles, worn by Camille Rowe in the BECR + G-15 Gradient version, ideal for poolside elegance; the TK-13, a titanium sunglass with a lightweight, minimalist construction; and the return of the Aero II, reimagined in five updated color options.