WMIDO

Oliver Peoples and Brunello Cucinelli write the third chapter in their partnership story.

Written by MIDO | 11/14/2022

In an evolution of the unmistakeable design style created together, the Autumn/Winter 2022 collection proposes six new frames, including the first pair of glasses to bear the name of the Italian businessman, Mr. Brunello, and an exclusive pair of ski goggles.

The collection features in a campaign by fashion photographer Dennis Leupold, against the enchanting background of Lake Como. The protagonists – a cast including famous models Erin Wasson and Harvey Newton-Haydon, Remy Clerima and professional water-skier Kim Niederbäumer – reveal an Italian story with a Californian spirit, as part of a joyful and dreamlike narrative. The exclusive ski goggles in the collection make their debut on the waves of Lake Como rather than - as one might expect - on the mountain slopes.