Oakley will be a sponsor of Alta Badia and the seventh stage of the 2019/20 Alpine Ski World Cup

For the second consecutive year Oakley will be a sponsor of Alta Badia and the seventh stage of the 2019/20 Alpine Ski World Cup.

Sports enthusiasts from all over the world will have the opportunity to watch skiing stars: from the giant slalom on Sunday 22 December to parallel qualifiers on Monday. 70 athletes will compete for the coveted 32 places in the famous evening competition, during which the Gran Risa slope will be lit up. Until the Frecce Tricolori exhibition on Sunday.

In Alta Badia, Oakley will be the official partner of the event where, for the occasion, a hospitality area has been created with the other sponsors involved. This reserved space, which is characterised by cutting-edge technology and promotion of the local area, will be raised above the grandstands and will face the final stretch of the Gran Risa slope. With its unparalleled view, this terrace overlooking the world of skiing recalls the evocative atmospheres of winter and Christmas, providing a perfect spot for cheering on your favourite athlete.

Oakley has been a leading winter sports company for over 30 years, offering masks and lenses with unique and incomparable technical features, based on patented technologies that have been specially designed to guarantee the best performance.

“The masks with Oakley® PrizmTM Snow lens technology are based on revolutionary technology that maximises contrast and improves visibility in a wide variety of lighting conditions. Designed to optimise performance on snow, they allow athletes of all levels to see more clearly, react faster and compete with confidence, once again confirming Oakley’s leadership in winter sports,” commented Carles Malagarriga, EMEA Oakley Brand Business Manager.

The bond between Oakley and Alta Badia is therefore natural, spontaneous and aimed at enhancing the sport in general, athletes and their performance, as well as the mountains, the local area and the beauty of this land which is the setting for one of the competitions that is most eagerly awaited by enthusiasts and many other people.