Oakley launches the new Kokoro Collection designed by renowned artist Meguru Yamaguchi, created to inspire and unite athletes of all abilities through a shared Love of Sport.
To mark the launch and celebrate this message, Oakley is making a $200,000 donation to support the Covid-19 Solidarity Response Fund for the World Health Organization (WHO), sharing the love to support their global work in helping countries prevent, detect, and respond to the Covid-19 pandemic.
Meguru Yamaguchi
Oakley tapped Tokyo-born, Brooklyn-based artist Meguru Yamaguchi to design the collection because of his unique style that pushes the possibilities of art, gesture and form, by creating “sculptural paintings.”
Meguru met with Oakley visionaries, designers and Team Oakley athletes to explore the unifying qualities of sport before bringing his one-of-a-kind artwork to life.
Each individual product is completely unique, having been created through a specialized spin technique utilizing a custom-made machine created specifically by Oakley engineers to replicate Meguru’s style of brushstrokes.
The WHO’s Covid-19 Solidarity Response Fund
The WHO’s fund supports global efforts to track and understand the spread of the virus, ensure patients get the care they need, ensure frontline workers get essential supplies, and accelerate efforts in developing vaccines, tests, and treatments.