Oakley unveils a powerful remake of Bob Marley’s iconic anthem - One Love - as part of the brand’s 2020 For the Love of Sport Campaign.
The official release aims to inspire hope and positivity during a time of uncertainty by celebrating sport, and how it can enlighten and uplift.
The reworked verses were co-written by Oakley Athletes including Diamond DeShields, Ryan Sheckler, Oksana Masters, Caroline Buchanan and Ítalo Ferreira.
This reinterpretation evolves the classic song into a modern-day love story, amplified by an official music video that showcases a dynamic display of passion and determination as viewers follow athletes’ individual journeys and the way sport has impacted their lives and the people around them.
Celeste is the performer
American-born, British-Jamaican singer-songwriter, Celeste, was selected to perform the song because of her ability to convey a message through her soulful-tones and her mantra to create meaningful music that can make a difference.
Most recently, Celeste, won the 2020 Brit Rising Star Award and was named the number one breakthrough act on the BBC Music Sound of 2020 List.
For The Love of Sport campaign
Oakley’s For The Love of Sport campaign honors one of the most universal passions - that of sport. During the writing process, Oakley interviewed those with an intimate connection to sport - its global network of athletes.
In conversation, they explored the unifying qualities of sport through their personal journeys, including recent stretches of solitude and peaks of frustration. Their reflections revealed a commonality between them - sport’s ability to push-through boundaries, and overcome adversity, even during the toughest times.
One Love
The globally recognized One Love track by Bob Marley was a call for unity in 1965 when it was first released, and its message still rings true, 55 years later.
The Oakley remake is part of a yearlong celebration of what would be Marley’s 75th birthday in 2020 and it preserves the song’s uplifting chorus and chords that inspired a generation, and refreshes the verses to captivate a contemporary audience.
Oakley’s One Love debuted exclusively on SiriusXM’s Bob Marley’s Tuff Gong Radio channel during a live broadcast with a special introduction from Skip Marley at 8AM PST on August 11, 2020.
The official music video went live simultaneously on Oakley’s YouTube channel and Instagram TV and the song will be available to stream on Spotify and Apple Music.