Innovations companies introduced at MIDO 2025
Without research, there is no innovation and without innovation, there is no future. Throughout these three days of the show, while walking among the 1,200 exhibitor stands, we have seen innovations, emerging trends and cutting-edge creativity.
MIDO showcases the results of the best technologies, artificial intelligence, and the most recent studies applied to a versatile, everyday essential: eyewear. Special attention is focused on visual well-being, with cutting-edge solutions that combine innovation, comfort and design. But well-being goes beyond vision: a perfect example is Nuance Audio, eyewear that integrates an invisible acoustic device for mild to moderate hearing loss, proving how eyewear can evolve to enhance quality of life in every way.
Among the most compelling innovations launched at this edition, the collections that combine technology and functionality are the most noteworthy. One example is the ultra-new iSee, the first assistive tech eyewear for mobility that allows blind users to record the surrounding area at a distance of up to four meters, increasing their independence and ensuring greater safety in their movements. The device is patented as an industrial invention and is entirely Made in Italy. And also, patented color optimization lenses that, thanks to AI technology, provide 3x magnification of colors, creating a visual experience that goes beyond traditional perspectives.
Technology is also crucial in the creation of new materials, like those with memory, that ensure incredible flexibility and durability and open the door to new design possibilities, combining practicality and style in unprecedented ways.
Another trend seen among MIDO stands is the increase in collections, like Eastman Acetate, taking a sustainable approach with the use of recycled materials that significantly reduces environmental impact without sacrificing design, comfort or functionality. This fusion of aesthetics and environmental responsibility is a major step toward a greener future.
Also apparent, a focus on children’s eyes, with collections that combine comfort, safety and designs that leave no detail to chance. Plus, eyewear dedicated entirely to those who practice sports, with ultra-high-performance and multisport styles and patent pending solutions, thanks to which opticians can install standard base curve 4 ophthalmic lenses, even multifocal with any correction index.
Not to mention the innovations in machines and tools, like those designed for optical shops. Among the most innovative ones seen at MIDO, a revolutionary machine for in-shop lens production. Small, fast and incredibly intuitive, this technology allows customized, immediate production with no specific optical skills required. With new traceability functionalities and a user-friendly interface, it redefines the concept of practicality and speed in the industry.
MIDO 2025 upholds its reputation not only as an opportunity to discover the latest innovations but also as an event that is one step ahead of trends and narrates the future of eyewear through technology, sustainability and design.