Ni Ni as the Face of Gucci SS25 Eyewear Campaign by Tyler Mitchell

Gucci, part of Kering Eyewear, unveils its new Spring/Summer 2025 eyewear campaign, entrusting the visual narrative to renowned photographer Tyler Mitchell. Set against sunlit and dynamic backdrops, the campaign captures the spirit of freedom, friendship, and authenticity through Mitchell’s lens, with Global Brand Ambassador Ni Ni as the leading face. Embodying the brand’s elegance and sophistication, Ni Ni appears in images that tell a story of individuality and self-expression, highlighting the balance between heritage and modernity.

In the new Gucci SS25 eyewear collection, Ni Ni wears round sunglasses and cat-eye frames adorned with the golden Double G on the temples, while the men’s designs stand out with squared acetate glasses featuring a flat browline and bold temples, decorated with a metal plaque showcasing the Web motif and engraved Gucci logo. The collection also includes oversized temples, the Interlocking G emblem, flat-top constructions, and metal accents, alongside metal frames with almond-shaped silhouettes and the GG Monogram motif. Additionally, the oval sunglasses are crafted from ReAce, a material made from 100% recycled pre-consumer acetate waste, underscoring the brand’s commitment to sustainability.

Directed by Tyler Mitchell, the campaign aims to enhance the collection’s design through imagery that merges aesthetics with spontaneity. The photographic approach emphasizes the details of the models and the campaign’s atmosphere, offering a contemporary vision of Gucci Eyewear.