Mykita opens its first shop in Spain in a historicist building centrally located on a corner of the Passeig de Gràcia in Barcelona. A distinctly modern presence, it brings the reduced design language and high-tech aesthetic of the global eyewear brand to the Eixample district.
Developed by Mykita’s in-house architects, the interior design concept for Mykita Shops mixes ready-made industrial items with custom-designed furniture. A neon tube installation already visible from the Passeig de Gràcia illuminates the high, elongated entrance of the shop. Once inside, the retail floor opens up into a wide room on the lower level of the two-level space. The signature white runs the full length of the left side of the room, curving to also cover the far end of the wall; visitors are drawn into the space in a natural movement. The traditional Catalan vaulted ceiling is kept free from fixtures pre- serving the original character of the room and maximising its spaciousness. Grey terrazzo flooring meets with the light oak wood of the custom furniture pieces and novelties display wall. Warm tinted glass serves as a partition for the optical laboratory, while simultaneously creating a kind of showcase for handcraft and high tech in the centre of the shop. Alongside the full product portfolio, including the designer collaborations with Bernhard Willhelm, Damir Doma and Maison Margiela, the new shop features a fully equipped laboratory and Zeiss Vision Center to provide a comprehensive optical service for customers. Using state-of-the-art instruments, the in-house optometrist is able to generate a customised optical profile and perfectly adapt the frame and lens for each customer’s face. Quality, precision and products made in Germany form the basis of the partnership between the brand and world-renowned optical solutions specialist, Zeiss. In addition to this shop, the brand currently has 14 shops worldwide, including locations in Berlin, Cartagena, Copenhagen, Los Angeles, Monterrey, New York, Paris, Tokyo, Vienna, Washington, Zermatt and Zurich.