962 Madison Avenue, New York 10021 – Confirming its ongoing love affair with New York, Mykitahas opened a second location on the Upper East Side.
A stone’s throw from the Carlyle Hotel, the petite boutique with a 162 square foot shop floor on Madison Avenue brings the distinctively modern design aesthetic of the Berlin-based eyewear brand to one of the most renowned high-end shopping boulevards in the world.
The fourth Mykita shop in the United States – joining Soho, LA and Washington DC – presents established design classics alongside the latest eyewear novelties, all handcrafted at the Mykita HAUS in Berlin. In-store optical services include frame adjustments and fittings, as well as prescription lenses by ZEISS.
Operating according to newest health directives around Covid-19, the shop ensures a safe shopping and service environment.
“We are super excited to open our second store in NYC and making our personal service available to a longstanding customer base directly in the neighbourhood”, says Mykita founder Moritz Krueger.
“We still strongly believe in physical meeting places – looking beyond the current situation, coming together in person will be more important than ever. Madison Avenue is a retail destination with iconic status that continues to evolve and transform, a place where tradition mixes with innovation in a way that makes us feel at home.”
Designed by Mykita’s in-house architecture team, the new shop appears like a cool, calm oasis with a steel blue façade and large window front.
Once inside, visitors are welcomed into a bright, minimalist space with a seated consultation area, providing an unrushed and comfortable atmosphere for a personal and professional optical service.
Eyes fall on the signature Mykita Wall along the right side of the room displaying the individual models. Additional styles and colourways are held in the trademark flight trolleys and concealed storage on the left wall.
The clean lines of the interior meet a material mix of smooth concrete, warm oak, light blue furnishings and contrasting apricot accents, revealing the passion for colour and surface compositions of Mykita design.
In addition to established design classics from the main collection, such as the signature ultra-light stainless-steel glasses, finely composed mixed material models, and award-winning Mykita Mylon collection made with 3D printing technology, the Mykita Shop UES also carries the coveted design collaborations with Maison Margiela, Helmut Lang, and Leica.
The shop team offers a personal service, including an expert style consultation, frame fittings, adjustments, and small repairs, as well as prescription lenses by leading optical brand, ZEISS.
The brand currently has 17 shops worldwide, including locations in Bangkok, Barcelona, Berlin, Cartagena, Los Angeles, Monterrey, Munich, New York, Osaka, Paris, Taipei, Tokyo, Washington and Zurich.