Morel opens its 15th subsidiary: Morel Germany- Austria.

Morel's ambition is to be recognized as the preferred French independent eyewear manufacturer across the world. To do so, the company pursues its strategy to strengthen its distribution throughout the world with the establishment of international subsidiaries, including the creation of a 15th subsidiary: Morel Germany-Austria.

Thanks to this new subsidiary, German and Austrian customers will be able to benefit from a closer and fasten service thanks to an optimized order processing and delivery time; Morel frames will now ship directly from France.

A new B2B platform, www.mymorel.com, will also allow all German & Austrian customers to:

• discover the entire Morel catalog and order online,
• view and download all the brand's communication tools,
• benefit from the advantages of the mymorel loyalty program,
• access the 24/7 customer service including the digital guarantee, delivery tracking and access to invoices etc.

The new subsidiary will be based in Herdecke.