After selecting Stockholm and New York – where the brand has two of its headquarter offices – as locations for communication campaigns, Modo now arrives in Milan. It is the first time that the brand has chosen the city at the foot of the Duomo, and the different landscapes of the Italian metropolis – from the colourful walls of the Ortica district to the more traditional Italian architecture – all complement the lightness as well as the new boldness of Modo.
The Air/Bold campaign for SS 2022 is consistent with the attention that the company dedicates to materials, construction and design. All the frames – from the finest titanium models to chunky acetate versions – remain loyal to the concept of lightness, the brand’s signature feature.