MIDO as a tool for internationalisation

Andreas Dünnbier and Sandra Nufer, managing directors of the well-known German company, Neostyle, talked exclusively to WMIDO about how MIDO has contributed to the growth and worldwide success of their company.

What has taking part in MIDO meant to your company?

Neostyle was set up in 1961 by Walter A. Nufer and it is still a family-run business. His aim was to create beautifully designed, unique products for men and women and sell them to opticians all over the world. MIDO and our first participation in 1970 have contributed to turning his vision into reality: the sale of frames, eyeglasses and sunglasses at international level.

How would you describe your perception of MIDO’s development?

Even though there have been enormous changes in markets and structures over the past 50 years, MIDO is still an unmissable event for the optics sector.

What role does MIDO currently play on the international fair scene?

For us MIDO was, and still is, one of the most important moments of the year, when the industry professionals meets and where you can find out about the latest fashion trends.