MIDO 2025 Celebrities

MIDO never fails to impress. Every year, vision and star power meet in these halls where celebrities in entertainment, sports and culture take this stage to even greater heights of social interaction.

In just the first two days, Italian soccer legend Alessandro Costacurta stepped onto The Vision Stage to take part in the "Discover the importance of visual health in sports” conference to explore the link between eyesight and athletic performance. Also arriving from the sports world, guests of De Rigo, soccer legend and Ballon d’Or winner Luis Figo, and Italian Formula 1 driver Kimi Antonelli, while Norwegian rally race driver Andreas Mikkelsen drew a crowd at the Safilo space. Meanwhile, Italian competitive swimmer, Nicolò Martinenghi made a huge splash at the Fluxus stand. In the spotlight at the EssilorLuxottica arena was a lineup of guests from different fields, like actor Pierfrancesco Favino, stylist Domenico Dolce, and another Italian soccer legend, Alessandro Del Piero.