The second day of the 2023 edition of MIDO was marked by trends, awards and VIPs. The show runs through tomorrow February 6th at Fiera Milano Rho, an opportunity for meetings and, of course, business. This morning, the corridors and booths of the six pavilions were teeming with opticians, expert buyers and industry enthusiasts, who flocked to the show on this Sunday in February to experience first-hand the latest, most innovative and intriguing products.
"We are extremely satisfied with the turnout and success of the event so far," commented Giovanni Vitaloni, President of MIDO and ANFAO. “To be honest, I wasn’t totally confident, after these difficult years, of the return to in-person attendance, considering that the majority of the participants come from abroad. MIDO is the reference point for the eyewear sector and is therefore essential for us and, above all, for the entire supply chain. When you enter one of the pavilions today,” concluded Vitaloni, “you immediately find yourself surrounded by an atmosphere of great enthusiasm as you discover the many brands present, breathe in the unique atmosphere and have the opportunity to meet internationally renowned personalities."
On the second day, celebrities from the world of entertainment animated the booths, such as trapper Sfera Ebbasta, singer Dargen D'Amico and model and influencer Dasha Kina.
The awards ceremony took place in a packed Fashion District square. Every year, MIDO presents awards to optical centres, the most sustainable booth and, new this year, the companies most actively engaged in sustainability. MIDO 2023 also organized the first CSE - Certified Sustainable Eyewear Award. Created by MIDO in partnership with ANFAO and Certottica, the award evaluates sustainability in the eyewear sector at an international level. An authoritative jury of experts assessed the nominated products, based on detailed criteria on their environmental and social impact, taking into consideration the product's entire life cycle: recycling of materials, reduction of consumption in production and distribution processes, best use of the supply chain, elimination of waste, level of recyclability, use of renewable energy, etc.
Here are the award winners in the 6 categories:
Ø CSE Award Sunglasses Europe: NEUBAU EYEWEAR - NEUBAU (Austria)
Ø CSE Award Sunglasses Rest of the World: MITA EYEWEAR - Vision of Tomorrow (USA)
Ø CSE Award Frames Europe: EYEWEAR 4 YOU - LLEXAN ITALIA (Italy)
Ø CSE Award Frames Rest of the World: MONOGRAM EYEWEAR (United Arab Emirates)
Ø CSE Award Cases Europe: ECO - MODO EYEWEAR (Italy)
Ø CSE Award Cases Rest of the World: KARUN EYEWEAR - KARUN (Spain)
Winner of the Bestore Design 2023 award was OTTICA BUX (Altamura) by Sabino Bux, that was chosen for the incredible mix of elements and staging, the perfect balance between elegance, luxury, art and craftsmanship, and for details linking the worlds of eyewear and music.
The Bestore Innovation 2023 award was given to MEGAOPTIKA (Lviv - Ukraine), by Taras Proniv, which distinguished itself through resourceful entrepreneurship. It combines the treatment of ophthalmic diseases, advanced diagnostics and a wide range of products, working in extremely risky conditions due to the ongoing conflict.
Finally, the Stand Up For Green award for the most sustainable booth was assigned to MARCHON ITALIA for its modularity, reusability, and the minimum space occupied by furnishings, which translates to reduced shipping impact.
This morning at OTTICLUB quite a lot of events were focused on trends, with the presentation of the WGSN survey commissioned by MIDO on product tendencies for SS 2024. Among the top eyewear trends for the coming season are a geometric reinterpretation aimed at functionality, elaborate aesthetics, unique, limited editions, unconventional details, nuances inspired by nature, and the ever-present focus on sustainability and inclusiveness.
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