MIDO 2021 | Wonders are ahead: here’s the first two events.
MIDO 2021 | Digital Edition will take place from Saturday 5 to Monday 7 June. It will be a new 360° format that will guarantee an innovative experience thanks to the new platform online since 28 May.
MIDO 2021 | Digital Edition has several opportunities and initiatives in store: a special show with a high emotional impact, “A new way of seeing”,will open the event on June 5 at 11.00 a.m. (CEST) with a special guest; the photographer Albert Watson who, from his point of view, will narrate the transformative moment the world is going through and the new ways of seeing everything that surrounds us: beauty, living together, nature, technology, and the future.
The event scheduled for June 6at 12.00 a.m. (CEST) goes straight to the heart of MIDO, addressing two fundamental aspects of the eyewear industry: fashion and design through the encounter of 5 talents from different worlds, 4 successful representatives of the fashion world and 4 promising designers in the sector.