Meet all the Winners of MIDO AWARDS 2025

Here are the winners of the iconic MIDO Awards!

The 10th edition of the Best Store Award, honoring the best optical centers in the world, was a triumph for Zien & Horen Frits van den Bosch of Thomas Van Den Bosch (Wommelgem, Belgium) in the Design category for creativity in its interior decor, the exclusive shop-in-shop experience and many customer-focused services (a cafe, spaces designed for children and its ophthalmology and audiology services). Recipient of the Innovation category award was Ottica Padrin of Fabrizio Padrin (Vicenza, Italy) for implementing cutting-edge technologies, like AI, personalized customer care through inclusive, personalized spaces and a keen commitment to social and environmental sustainability.

The six winners of the Certified Sustainable Eyewear (CSE) Award 2025, recognition that assesses sustainability in the eyewear industry at an international level, are the following:

• CSE Award Cases, Rest of the World: Nike (Marchon, Italy) for its commitment to generating positive results for stakeholders and its social sustainability programs;
• CSE Award Cases, Europe: Mokki Click (Mokki, Norway) for its example in implementing the principles of circularity and for the use of 100% recycled materials;
• CSE Award Frames, Rest of the World: Hibang (Duolog Design, Taiwan) for the use of a single recycled material and its innovative system of disassembling components;
• CSE Award Frames, Europe: Rolf (Rolf.produktions, Austria) for its innovative production process based on 3D-printing with a biogenic material and extreme simplicity in frame disassembly;
• CSE Award Sunglasses, Rest of the World: Karl Lagerfeld (Marchon, Italia) for research into sustainable materials in manufacturing the product, paired with functional design;
• CSE Award Sunglasses, Europe: Boss (Safilo, Italy) for the use of recycled materials in all eyewear components and for its many social responsibility activities.

The most sustainable stand at MIDO 2025 was also selected: this year, the Stand Up For Green award went to Silhouette International (Austria) for skillfully combining design and sustainability by prioritizing efficient use of resources and waste reduction. Emphasis was on achieving various sustainability certifications. In addition, special mention went to CSO Costruzione Strumenti Oftalmici, winner of the 2024 Stand Up For Green Award, for its ongoing social and environmental commitments and activities that benefit local communities.

Among this edition’s firsts, announcement of the winner of the Sergio Cereda Design Award that recognizes emerging talent in eyewear design. Taking home the prize, Tea Rocco (LABA, Italy), whose work embodies the very essence of what Sergio Cereda always championed: bold innovation grounded in timeless elegance. Tea Rocco is honored to receive the inaugural award and a check for $10,000 to help finance her professional growth. In 2026, the Sergio Cereda Design Award will become international, with awards of $10,000, $5,000 and $2,500 for the three ranked prizes, to be announced during MIDO 2026.