Maui Jim arrives at Marina Port Vell in Barcelona with a pop-up for the 37th America’s Cup

Maui Jim opens an exclusive 40 m² space dedicated to sunglasses from the new ‘Ekahi Collection and all the iconic models of the brand. Created in collaboration with Optica Universitaria, the pop-up is located along the main dock of the prestigious Marina Port Vell in Barcelona, next to boutiques of other international brands, and will remain open for the duration of the renowned competition.

Maui Jim, always connected to the outdoor world and water sports, has identified the superyacht marina as the perfect hub for its store. The space is characterized by the brand's Hawaiian spirit, with interiors that evoke the atmosphere of Maui’s beaches — wooden shelves inspired by surfboards, walls reflecting the hues and shades of Hawaiian sunsets, and floors adorned with coconut fiber rugs.

Visitors will have the opportunity to explore the sunglasses collections and Maui Jim’s exclusive PolarizedPlus2 technology. The polarized lenses, equipped with hydrophobic and oleophobic treatments, provide clear, glare-free vision in all weather conditions. The collection stands out for its vibrant colors and iconic details, offering the perfect balance between functionality and style, both on land and at sea.