From June 16 to 21, 2024, the Marcolin Summer Buying Days EMEA 2024 took place: an annual event where clients and buyers of the group had the opportunity to discover the new collections and experience important moments of sharing brand values and experiences.
Five days at Palazzo di Varignana, a splendid resort nestled in the green hills of Bologna, during which the team presented the new collections from over 20 brands in their portfolio and two proprietary brands: ic! berlin and WEB EYEWEAR. The location served as the backdrop for various experiences, both corporate and brand-oriented, organized for their partners with a specific goal: to share the values underlying Marcolin and to place fundamental importance on listening to and anticipating the needs of their clients, improving their products and services offered. In conjunction with the EMEA events, major international commercial events also took place: the US Summer Buying Days in Santa Barbara (California), the APAC Summer Buying Days in China, Singapore, and Australia, and those of the Middle East in Phuket (Thailand).
The presentation of the new 2024 eyewear collections was an opportunity for Marcolin to reiterate and strengthen its market consolidation continued in the first months of 2024, which began with the renewal of important licenses - such as GCDS, ZEGNA, MAX&Co., and Skechers - and the signing of exclusive agreements with Christian Louboutin and K-Way®.
Marcolin also presented the new institutional video, BOUNDLESS VISION, already available on the group's official website. It is a journey through the territory where the company was born, in a harmonious blend of craftsmanship, nature, and technical innovation, representing the vision with which the company looks to the future: beyond boundaries, aiming higher every day.
