Marchon Eyewear and Converse, the iconic American footwear and apparel brand, announced that they have entered into an exclusive, long-term global licensing agreement. New sun and optical collections designed under this new partnership will roll out globally beginning January 2021.
Taking cues from the brand’s legendary footwear, most notably the Chuck Taylor All Star and Pro Leather, eyewear styles will feature recognizable motifs and design elements such as the “All Star” patch and “Star Chevron” logo.
The new collection
With a classic yet modern approach, the eyewear assortment addresses adults and teens with 16 sunglasses and 43 optical styles at compelling price points. Customers can expect to see a mix of classic and trend-right shapes with the brand’s unique color palettes and design features that will be familiar to the avid Converse fan.
The brand targets all genders and ages 12 – 35, but truly resonates around the world and across generations.
Converse is the original brand of youth culture, with its rich 110 year heritage and the global adoption of its classic and accessible sneakers.
The new eyewear line will be sold globally in select sun and optical retailers, as well as online at eyeconic.com.