Maarten Weidema has created the book The Holy Grail on Eyewear Design.

Amazing Eyewear – The Holy Grail on Eyewear design is an oversized coffee table book on independent eyewear. It contains stories by various eyewear designers on their design philosophy, insights by optical retailers on how true "independent" eyewear can make a difference in your store, a wide knowledge base of technical eyewear specifications and gives an overview on some of the best independent eyewear brands in the world, both established as little-known, but all designed with passion without the need to be backed up by an international fashion house.

Ideal for:

• optical stores to showcase brands to their clients or educate their staff on eyewear design
• to give more details to opticians on the brands they are selling. In addition, the technical pages help to inform opticians, optometrists and lab staff on topics such as frame and lens materials, famous frame shapes and commercial styling tips, backed up by stories of other optical retailers on what independent eyewear did for their store.
• to enthuse and inform consumers on what frame shape would fit their face, showing the latest trends