A journey through fashion and film celebrating the timeless energy of the metropolis.
DKNY welcomes Spring 2025 with a cinema-inspired campaign, featuring Lila Moss as the leading star. The young model, the brand’s new global ambassador, embodies the spirit of New York in a series of images paying homage to the city’s most iconic films.
After exploring literature in the previous season, DKNY now dives into the cinematic atmosphere, transforming the metropolis into a vibrant set. With her bold yet effortless style, Lila perfectly represents the fusion of tradition and modernity that defines the brand.
The daughter of Kate Moss, Lila is carving out her own identity in the fashion world with energy and freshness. Her mother’s presence in the Donna Karan New York Spring 2025 campaign further strengthens the generational bond and recalls the roots of DKNY, originally inspired by the founder’s daughter.
Jeff Goldfarb, Executive Vice President of G-III Apparel Group, highlights: “Lila embodies an energy that reflects the spirit of our brand, creating authentic connections with global consumers.”
Photographed by Mikael Jansson, the campaign showcases sophisticated looks from the “DKNY est. 1989” collection, reinterpreting iconic pieces with a contemporary twist.
“The DKNY Spring 2025 campaign represents a key moment for the brand, focusing on creativity, authenticity, and accessibility,” says Jacki Bouza, SVP of Global Marketing and Communications at G-III Apparel Group.
With this campaign, DKNY celebrates New York, cinema, and fashion, strengthening its connection with a young, cosmopolitan audience through the fresh and authentic presence of Lila Moss.