Leadership changes at Thélios Americas and Barton Perreira

Thélios, the eyewear company of the LVMH group, has announced significant leadership changes within its American division and its owned brand Barton Perreira. These appointments aim to further drive the company’s growth and innovation in the highly competitive eyewear market.

Luca Guillot Boschetti, formerly Sales Excellence Director at Thélios, has been appointed Head of Thélios Americas and will oversee all activities within this strategic region.

Boschetti joined Thélios in 2023, focusing on developing relationships with international clients. He succeeds Enrico Sanavia, who has held the position since 2017 and played a pivotal role in establishing Thélios’ U.S. headquarters from its inception. Sanavia has chosen to pursue professional opportunities outside the company.

Alessandro Zanardo, CEO of Thélios, stated: “Luca brings over 20 years of managerial experience in leading luxury organizations. During his time at Thélios, he has demonstrated exceptional leadership and strategic acumen, which will enable the company to achieve further growth in the U.S. and other American markets.” He added, “I would like to thank Enrico for his leadership and the numerous achievements under his guidance at our American headquarters. We wish him the best in his future endeavors.”

Meanwhile, Cedric Moreau, Vice President of Sales at Thélios Americas, has been named CEO of Barton Perreira, a brand owned by Thélios, succeeding Bill Barton, who is stepping down.

Moreau brings over 30 years of experience managing independent and leading brands in the eyewear industry.

Patty Perreira, who co-founded Barton Perreira with Bill Barton in 2007, will continue to lead the brand’s creative direction, while Cedric Moreau will oversee the business’s performance.

Since joining Thélios in 2023, Barton Perreira has entered a new phase of development, leveraging new resources and expanding growth opportunities while remaining true to its identity as a refined luxury eyewear brand.

“I want to express my heartfelt gratitude to Bill Barton for his passion and entrepreneurial spirit,” said Alessandro Zanardo. “The vision of Bill and Patty has made Barton Perreira what it is today a recognized leader in luxury eyewear. We look forward to building on this legacy with our continued commitment to craftsmanship, creativity, and innovation under Cedric’s leadership.”