WMIDO

Lanvin chooses Paris Hilton as the protagonist for its Spring/Summer 2021 communication campaign.

Written by MIDO | 03/17/2021

Luxurious and vintage-inspired details characterize the new Lanvin sunglass design included in the Spring/Summer 2021 advertising campaign featuring Paris Hilton, shot by Mert Alas and Marcus Piggot.

This sophisticated frame fuses modern finishes with a 1980’s inspired aesthetic. Details on the thick temples highlight the emblem of the French Maison, the mother and child gold plaque.

The emblem represents the special bond between Jeanne Lanvin and her daughter, Marguerite, and is featured in jewelry, accessories and ready-to-wear items in Lanvin collections

Part of the Yu Garden collection, the frame explores the exchange between heritage and contemporary, using the past to invent the future. The collection reexamines the legacy of the Maison, its design archives and transcends Lanvin’s ideological meaning.

A Lanvin eyewear chain attaches to the hollowed tips, adding a luxe feel to the bold, oversized silhouette.