Kenmark Eyewear and Vera Wang renew licensing agreement through 2030

The collaboration between the fashion brand and the eyewear company continues

Kenmark Eyewear has announced the renewal of its exclusive licensing agreement with Vera Wang through 2030, extending a partnership that has been active for nearly 25 years. The agreement grants Kenmark Eyewear exclusive rights to design, manufacture, and globally distribute Vera Wang eyewear collections. Launched in 2001, the Vera Wang Eyewear line is distinguished by its attention to detail, high-quality materials, and modern designs that align with the designer’s sophisticated aesthetic.

Future collections will continue to include both sunglasses and optical frames, with a strong focus on innovation and market trends. In 2024, the launch of the Vera Wang Haute line is planned, targeting the luxury eyewear segment with exclusive details and premium materials. This new collection aims to further strengthen the brand’s presence in the high-end market.

“We are thrilled to continue this collaboration with Vera Wang, a true fashion icon. We share her vision of eyewear as a style accessory and are eager to carry forward her concept of elegance and innovation,” said Jason Wehlage, CEO of Kenmark Eyewear.

Mark Katz, EVP of WHP Global, the company that owns the Vera Wang brand, highlighted how this renewal represents a significant milestone, reaffirming Vera Wang’s role in setting the standards for luxury eyewear. “In an ever-evolving market, Vera Wang’s eyewear collection has consistently set the benchmark for quality and design. We are excited to extend this collaboration through 2030 to continue delivering increasingly innovative and sophisticated products to consumers.”