WMIDO

It’s “Time To Shine” for GIGI Studios.

Written by MIDO | 03/20/2023

Time To Shine”, the new GIGI Studios campaign, invites us to enjoy the small, everyday interactions intensely and encourages us to show and share our many faces. Based on

the premise that our identity comes out in the trivial moments, the campaign reminds us that dancing, enjoying an evening with friends, kissing or looking for beauty in unexpected places are the true ways to show ourselves as we are.

The new SS23 designs combine the more sophisticated and uniquely stylish lines of the Vanguard collection with the contemporary and timeless shapes of the GIGI Studios MEN collection.

The Vanguard collection

The collection incorporates new styles that stand out for their elaborate angles sculpted in acetate and for the use of unique laminations combining different shades.

GIGI Studios MEN collection

GIGI Studios MEN - with contemporary shape designs in larger sizes - introduces newacetate eyewear models that reinterpret the iconic round shape. In our shades line, we are adding new acetate designs and metal with acetate rims. A collection that is as flexible and lightweight as robust and durable.