Increasingly international, MIDO returns in 2023 with an extra pavilion.

The calendar of events for the forthcoming edition of MIDO, the international eyewear show set to take place February 4^th to 6^th at Fiera Milano Rho, will soon be available. Countless opportunities for debate, reflection, exchange of ideas and interaction are in the works for opticians from around the world who flock to the show each year in pursuit of the latest innovations and trends in eyewear and, most importantly, ready to finalize sales agreements and conduct business. Only at MIDO will opticians find the entire eyewear supply chain represented – from manufacturers of lenses and machinery to the leading international producers of optical and sun frames, alongside small independent designers. OttiClub is the space where training and conferences with industry professionals are held, while the famous MIDO squares will be enlivened with meetings, conversations, enjoyment and entertainment.

Visitors who would like to attend the show can register by completing the form on the website https://www.mido.com/en/entry-pass. Italian opticians can, again this year, take advantage of complimentary train service from Rome, Bologna, Florence and Venice. All

Even though the calendar of conferences, events and meetings during the show is still being finalized, the exhibit areas and pavilions for the next MIDO are certain. In fact, six pavilions at Fiera Milano Rho will host MIDO 2023, one more than at the previous edition. The trade fair also returns to its ‘traditional’ location with stands in pavilions 1 and 3, 2 and 4, 6 and 10. Also confirmed are the exhibit areas – Fashion District, Design Tech, Design Lab, Lenses, FAiR East, Tech, Lab Academy and Start Up. The latter, introduced last year, will host emerging players at an eco-sustainable stand made with recycled and recyclable materials, in keeping with the show’s environmental accountability program begun in 2019. Also dedicated to the newest brands is a space promoted by ITA (Italian Trade Agency for the international promotion and internationalization of Italian businesses) and by MIDO, that will showcase the work of start-ups selected by ITA.

Exhibitors from around the globe, arriving from Europe (France, Germany, Spain, etc.) as well as from the UK and USA, to mention just the top countries, have already reserved their space at MIDO, reaffirming the show’s international reach. Excellent response also from Asian businesses that are returning this year to the area dedicated to their products. “We are extremely pleased with the participation by Asian countries, especially China, Hong Kong, Taiwan, Japan, South Korea, India, Malaysia and Thailand, that, despite the still-high Covid restrictions, will exhibit at the forthcoming edition of the show, remarked Giovanni Vitaloni, President of MIDO. Last May, as we closed the doors of MIDO 2022, we were determined to bring back the Asian exhibitors and, in spite of the difficult international situation, we are achieving our objective, another sign of the international appeal of the Milanese eyewear show.”

MIDO also means active participation by the visiting public. In fact, nominations are open for the BeStore award, decided by an international jury of experts and presented to optical centers that offer the best shopping experience, in the ‘Design’ category, and the most outstanding customer service, in the ‘Innovation’ category. To nominate your stand, complete the form available at the following link: https://www.mido.com/en/bestore-award no later than January 9, 2023. Now in its 2^nd edition, the Stand Up for Green award will also be presented at MIDO 2023, in recognition of the most sustainable stand, in terms of focus on environmental impact and use of materials. To nominate your stand, please complete the form on the website by January 15, 2023: https://www.mido.com/en/stand-up-for-green. Award winners will be announced during MIDO 2023.

An earlier appointment with MIDO 2023 is set for November15, when the third subject of the new FRAMES campaign, designed by Max Galli in partnership with the Mixer Group, will be presented. Following the “New frames of contemporaneity” and “New frames of fashion”, the moment has arrived for the “New frames of culture”. The fourth and final campaign subject will be presented on December 15, 2022.

Show organizers are putting the final touches on some other innovations that will be revealed in the coming weeks. All updates will be available on line on the event website www.mido.com and on the official social channels: Instagram (@mido_exhibition), Facebook (@MIDOExhibition), Twitter (@MIDOExhibition) and LinkedIn.