In the US, Safilo and Amazon join forces and launch the next generation of smart glasses with Alexa

Safilo Group and Amazon.com announce the launch of new Carrera Smart Glasses with Alexa, blending Safilo’s Italian design with Alexa technology into two iconic frames.

With open-ear audio technology, the new Carrera Smart Glasses direct sound to the ears without covering them, while minimizing what others around can hear. Customers can get up to six hours of continuous media playback or continuous talk time on a full battery charge.

“Safilo has always looked to the future with an innovative approach, and this is why we are very proud to collaborate with Amazon on this innovative project, offering our Italian design and the unique style of Carrera Eyewear,” said Angelo Trocchia, CEO of Safilo Group. “Furthermore, we are proud to combine our well-established traditional wholesale distribution model – which encompasses eyecare retailers, chains, department stores, specialized retailers, and boutiques – with Amazon’s incredible online distribution.”

“Safilo delivers expertise in the eyewear industry and Carrera’s iconic frame designs are a natural fit for smart eyewear and builds upon our vision for Alexa and ambient intelligence. With the new Carrera Smart Glasses we’re offering customers even more options for stylish smart eyewear.” said Jean Wang, Director Smart Eyewear at Amazon.