October is the month dedicated worldwide to eye health and safety, and various awareness campaigns are underway to bring attention to the importance of eye care. Some companies who are particularly engaged with this issue have set up charity campaigns and launched bespoke products.
For example, Modo has chosen to highlight its charitable initiative Buy a Frame - Help a Child. Part of the revenue from each pair of frames purchased is donated to the Seva Foundation. Thanks to the joint efforts of these two companies, over 1 million children have received free eye tests, glasses and sight-saving operations.
ZEISS Vision Care, on the other hand, has concentrated on preventing visual impairment by offering free online Eye Check-ups. The check-up – which should not replace specialist eye tests in person, as the company wishes to emphasise – consists in a series of 5 simple tests: a test for astigmatism, a visual field test, a visual acuity test, a visual contrast test and a colour vision test. The tests can be carried out in the comfort of your own home in just a few minutes, to check your vision.
Finally, Fonda has created two new versions of the optical system FiTmacula: FM5 and FM6. This system has been designed for people affected by maculopathy, diabetic retinopathy, Stargardt disease, retinitis pigmentosa, and other conditions that affect the retina. FiTmacula is designed to stabilize eccentric fixation (with Fonda far PRLoop lenses) , increase visual contrast and protect the macula from all types of light thanks to two magnetic clips with nanometre-controlled photo selective lenses. These last two solutions expand the range with new colours and two new shapes.