GIGI Studios AW22/23 campaign “Show Your I’s” opens our eyes to the idea of polyhedral identities; where we are, who we are with, how we feel —even what we wear— influence us to reveal different aspects of our personality. Show Your I’s is an invitation to express our individuality openly.
Honest and raw, the new campaign explores the nuances of identity as the fabric of our essence, challenging the three models that take part in it - Emmanuelle Lacou, Jewaria Luu and Timo Pan - to display their different faces. The images are fleeting expressions of their improvised, spontaneous and liberating nature.