Gant: in Italy with Oxo

Oxo - Optocoop Italy is consolidating its partnership with Marcolin, acquiring the distribution in Italy of the men’s eyewear line from Gant, a brand created in America on the East Coast and developed in Europe.

"Already a leader in other markets, the Gant men’s eyewear collection will be supported by online and off-line communication material, as well as instore promotion, in line with the brand’s preppy spirit. The design is modern, with a retro touch that recalls the heritage of Gant, proposing contemporary, fashionable sunglasses and prescription glasses, in a wide range of colours,” says Daniela Poletti, Marketing & Communication Manager of OXO.

"We are very pleased to have reached this agreement with Marcolin, which is, without question, a strategic partner of great value. In fact, the presence of the Gant brand within the OXO network gives our partners a new, differentiating business opportunity to satisfy the target male clientele with a range that can foster the customer’s loyalty to the optical centre”, comments Massimo Barberis, General Manager of Optocoop Italy - Oxo.

The frames are distributed through Oxo’s sales network and will also be available through the oxoitalia.com website.