The campaign, developed by Max Galli in partnership with Mixer Group, was the first in the trade show industry to be created with Artificial Intelligence
The “Spheres” campaign was a turning point in the advertising sector because it was the first, in the trade show industry, to be created by combining human creativity and the innovative power of Artificial Intelligence, exploring the new frontiers of visual communication.
At its 28th edition, each year the Mediastars award is assigned to the best Italian campaigns, recognizing and adding value to the professionalism and talent of those working in the field of communication at the national level. More than 580 projects were nominated for this edition and evaluated by a jury composed of industry experts and professionals.
The next edition of MIDO will take place from Saturday 8th to Monday 10th February 2025 at Fiera Milano Rho. The team is already working on the new communication campaign with the aim of once again fascinating its audience and strengthening brand awareness internationally, thanks to unique, creative, engaging messages.
To always be up to date on MIDO news, visit the website and the official social channels.
CREDITS “SPHERES – THE EYEWEAR UNIVERSE”
Agency: MAXGALLI Communication and MIXER GROUP
Creative Direction: Max Galli
Art Director: Sergio Copetti
Copy: Lorella Montanaro
Digital Processing: Silvia Badalotti
Client Manager: Martina Vailati
In the picture, the MIDO team (Francesco Gili and Monia Innocenti), Mixer Group (Max Galli and Martina Vailati) together with Giulio Rodolfo, organizer and director of the award.