Eyepetizer colours Milan, the city that is the symbol of international fashion and stylistic contamination, where fashion is an explosion of colours par excellence, with the opening of its first flagship store in via Malpighi 8, in the heart of the "rainbow quarter", where the Parisian atmosphere blends with Milanese sensibility.
The space takes inspiration from the different styles that blend harmoniously together. A recalibration from the 50s, an eclectic mix as are the collections, where colour dominates, in combinations that are not obvious and always attractive. The 20-square-metre sales floor is strongly characterised by a coloured optical pattern, that finds expression in an exclusive carpet that covers the entire floor. Eyepetizer is an eyewear shop with the soul of a 1950s café, the counter and the bottle rack dominate the space, the wood paneling evokes the classic style of the bars of the past, updated and reinterpreted thanks to the mix of wood with bright colours and glossy finishes. A place that is almost mystical, where colours mingle with the material just like for the glasses, an experiential limbo that is expressed perfectly in the phrase above the bottle rack, TASTE IT!
“After the opening of the pop up shops in Mykonos and Formentera and the Polignano store, Eyepetizer continues its expansion programme with this new Milanese opening. Eyepetizer places itself in the accessible luxury segment. It is aimed at a public between the ages of 20 and 70: the creative target is grafted into a strand attentive to the moment but does not forget what is classic” states Federico Vitali, founder of Eyepetizer. This also explains the success on the foreign markets: Eyepetizer is distributed throughout the European Community, in Russia, Ukraine, Turkey, Lebanon and the Arab Emirates, with a particular focus on the future towards the United States.