This incredible result has been possible thanks to its famous program Eco – One Frame, One Tree, launched 15 years ago. The program consists in planting a tree for any frame purchased, in partnership with the NGO Trees for the Future. Eco has planted 3.3 million trees so far, offsetting a total of 154 million kilograms of CO2!
Unlike being carbon neutral, where one compensates for CO2 emissions at a ratio of one to one, Eco is carbon negative.
This means that our efforts in reducing carbon emissions by planting trees actually surpass neutrality. “Our” trees clean out more CO2 than our eyewear production creates.
As the founder Alessandro Lanaro says: "I am extremely excited to add this very fundamental element of carbon negativity to our already sustainable Eco brand. We are the only eyewear brand in the world to offer virtually every sustainable eyewear and packaging materials and now we are also carbon negative!
We have become the brand that gives back more than what it takes. What an incredible feeling for our customers and final consumers, knowing that by purchasing our products they’ll contribute positively to the environment! It is a very proud milestone for all of us at Eco!"