Design Eyewear Group opens their very first flagship shop DEGree in the heart of Paris, near their Parisian office.
showroom space in the shop is dedicated to optician customers wishing to discover the collections, deepen their knowledge of the nine iconic brands or simply discuss with the instore opticians.
The CEO, Lars Flyvhom, expressed his enthusiasm for this milestone, stating: " We have long sought a space where we could merge our new Paris sales and design office with our first flagship store. We are truly excited about the prospect of consumers and customers immersing themselves in the essence of our brands within a single physical environment. Moreover, we look forward to extending invitations to customers for events, meetings, and presentations in such exquisite surroundings."