The De Rigo Group, owner of the Police lifestyle brand, announces an important agreement aimed at extending and strengthening the brand's product offer.
The Group has in fact signed an agreement with the textile company 2Brothers for the design, production and global distribution of the Police branded clothing collection for men and boys. "The agreement signed with 2Brothers is a strategic collaboration for Police which will allow it to enhance its visibility and positioning in the clothing sector. A reference market for the brand that allows us to expand a business with huge potential. We are proud of this agreement that will provide our consumers with an increasingly rich, complete and quality offer" says Michele Aracri, Managing Director of De Rigo Vision. "We are excited about this agreement, which further consolidates our appealing range of licenses: we are sure that our solid collaboration with the De Rigo Group will help us work profitably to also make Police an iconic reference point in boys and menswear" - says Vincenzo Totaro, Executive Director of 2Brothers – "We will work closely with creative director Enrico Furlan to enhance the identity of the brand, collaborating to create a quality collection in terms of style and materials, and applying a distribution strategy focused on a global vision". The first Police clothing collection made by 2Brothers will be previewed at Pitti Immagine Uomo from 11 to 14 June 2024 and will be on sale from the beginning of 2025 through the 2Brothers distribution network.
