Philipp Plein chose his boutique in Paris in Avenue George V, for an exclusive launch event on 24 September of the Crypto King$ Limited Edition, the first phygital eyewear proposal. The result of a partnership with Gruppo De Rigo, this project brings eyewear into a new dimension where luxury becomes immaterial and delves instead into the virtual dimension.
Paris saw the launch of a limited edition drop of 1,000 phygital glasses in model SPP008. Each pair of glasses is associated to a series number and comes with a special box equipped with a monitor where it is possible to preview the unique version of the NFT (non-fungible-token) created for that model by Antoni Tudisco, internationally-renowned 3D artist who founded the artistic duo “Crypto King$” together with Philipp Plein.
To access their own NFT artwork, the customer must scan the QR code provided inside the special box.
In reality, the Philipp Plein brand is a pioneer in this field, being the first luxury brand to adopt cryptocurrency as a payment method, and opening a Crypto Concept Store in London.