DaTE, the established event dedicated to cutting-edge eyewear, will be back from Saturday 21st September at the Leopolda in Florence.
After the success of previous editions, in terms of both exhibitors and visitors, DaTE will be hosting its audience of cutting-edge eyewear enthusiasts within a new exhibition area layout: Yin, Yang, Tao and Zen. This marks a return “to its roots” and the oriental origins of the trade fair’s name.
In fact, DA-TE is a Japanese movement that, translated, means “trendy eyewear, without prescription”. Asian young people wear glasses because they are cool and they want to make a fashion statement, not because they need vision correction.
The 7th edition journeys along the path of Eastern philosophy, offering a new roadmap, from Zen intuition to the simplicity and strength of the Tao, to the energy and balance of Yin and Yang.
Admission to DaTE is free of charge and open only to industry professionals and the press. Registration is required. For accreditation, go to www.dateyewear.com where you’ll find a completely revamped graphic interface.
DaTE is open Saturday September 21st and Sunday 22nd from 10 - 7; and Monday September 23rd from 10 - 5.
The official hashtags are #dateyewear2019 and #shapingavantgarde
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